Leading Telecom Brands in Canada: Q3 2024 Analysis

Introduction

In the rapidly evolving telecom landscape of Canada, Q3 2024 witnessed significant trends among leading brands. This analysis delves into the performance of TELUS Personal, Rogers Personal, and Rogers Sports & Media, highlighting their audience engagement across websites and apps. Data, gathered through Sensor Tower's unparalleled tools, offers insights into user behavior and advertising trends from Q2 to Q3 2024.

TELUS Personal

TELUS Personal's digital presence includes telus.com and the My TELUS app.

• Audience Trends: The monthly true audience remained stable above 2.5M throughout Q3, with a notable peak in July at nearly 2.9M. This increase is reflected in both web and app visitors.

• App Engagement: The My TELUS app saw a rise in monthly active users, peaking at over 920K in July, indicating strong engagement with mobile platforms.

• Ad Spend & Channels: Monthly ad spend fluctuated, with a significant increase in June reaching over $750K, primarily through Facebook and YouTube channels.

Rogers Personal

Rogers Personal engages users through rogers.com and the MyRogers app.

• Audience Trends: The monthly true audience hovered around 2M in Q3, with a slight dip in September. Web visitors remained dominant compared to app-only visitors.

• App Engagement: The MyRogers app showed fluctuating monthly active user numbers, peaking in August at over 800K.

• Ad Spend & Channels: Rogers' monthly ad spend peaked in August, exceeding $1M, with significant impressions across Facebook and Instagram.

Rogers Sports & Media

Rogers Sports & Media's digital reach involves sportsnet.ca and sportsnetplus.ca, alongside the Sportsnet app.

• Audience Trends: The monthly true audience peaked in June at over 2.1M. The Sportsnet website consistently attracted more visitors than Sportsnet Plus.

• App Engagement: The Sportsnet app's monthly active users peaked in June with over 740K, reflecting a strong interest in mobile sports content.

• Ad Spend & Channels: Monthly ad spend was highest in April, exceeding $1.5M, with major channels being Facebook and Instagram.

Conclusion

Q3 2024 showcased the dynamic nature of Canada's telecom brands. TELUS Personal, Rogers Personal, and Rogers Sports & Media demonstrated varied strategies in audience engagement and advertising. Sensor Tower's comprehensive data, spanning web, app, and advertising insights, is crucial for understanding these trends and shaping future strategies.

By leveraging Sensor Tower, decision-makers can gain a competitive edge, informed by robust data and actionable insights. For more information on how Sensor Tower can support your strategic objectives, visit Sensor Tower.