Leading Software Brands in Canada: Q3 2024 Insights

Introduction

In the ever-evolving digital landscape, software brands play a pivotal role in shaping user experiences across web and app platforms. This article delves into the performance of leading software brands in Canada for Q3 2024, focusing on Google Search, Google Workspace, and Microsoft 365. Utilizing Sensor Tower's comprehensive data, we explore audience trends, app engagement, and advertising strategies.

Google Search

Google Search, accessible via google.com and the Google app, remains a dominant force in the Canadian software market.

• Audience Trends: From Q2 to Q3 2024, google.com maintained a stable monthly true audience of over 24M, with a slight dip in web-only visitors. Interestingly, the platform's web presence overshadowed app-only visitors, suggesting a strong preference for desktop search.

• App Engagement: The Google app saw a steady increase in monthly active users, peaking at around 21M in September, indicating robust mobile adoption.

• Ad Spend & Channels: Google Search's monthly advertising spend saw a significant spike in September, with over $38K spent primarily on Facebook, generating more than 10M impressions.

Google Workspace

Google Workspace, featuring products like calendar.google.com and the Google Calendar app, experienced notable activity.

• Audience Trends: September marked a high point for calendar.google.com, with visits climbing to over 213M. The monthly true audience remained stable above 10M, with a balanced web and app user base.

• App Engagement: Google Calendar app usage increased steadily, reaching about 9.4M monthly active users by September, reflecting consistent user engagement.

• Ad Spend & Channels: Google Workspace's monthly ad spend peaked at approximately $105K in August, with desktop video ads leading the charge and generating over 7M impressions.

Microsoft 365

Microsoft 365, with platforms like office.com and the Microsoft Word app, showcased significant digital traction.

• Audience Trends: office.com saw a resurgence in September, with visits exceeding 153M. The monthly true audience rose to over 10M, driven by a robust web presence.

• App Engagement: The Microsoft Word app experienced a notable increase in monthly active users, reaching nearly 2M by September, highlighting growing mobile usage.

• Ad Spend & Channels: Microsoft 365's advertising efforts intensified, with a monthly spend of around $69K in September across Facebook and Instagram, achieving over 19M impressions.

Conclusion

The Q3 2024 analysis underscores the dynamic interplay of web and app platforms for leading software brands in Canada. Google Search, Google Workspace, and Microsoft 365 each demonstrate unique strengths and strategies, supported by Sensor Tower's unparalleled data insights. As digital landscapes evolve, these insights are crucial for understanding cross-platform user behavior and guiding strategic decisions.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.