Leading Shopping Brands in Canada: Q3 2024 Performance Overview

Introduction

In the ever-evolving landscape of digital shopping in Canada, Q3 2024 marked significant trends for top brands like Amazon, Canadian Tire, and Walmart. Sensor Tower's comprehensive data insights reveal how these brands performed across their websites and apps, offering a window into user behavior and advertising strategies.

Amazon

Amazon's digital footprint in Canada is substantial, leveraging both its website, amazon.com, and the Amazon Shopping app.

• Audience Trends: Throughout Q3 2024, Amazon's website maintained a stable monthly audience above 14M unique visitors. The monthly true audience remained consistent, with over 17M in September, highlighting a balanced interaction between app and web usage.

• App Engagement: The Amazon Shopping app saw a slight decline in monthly active users, stabilizing around 13M by September, indicating a robust mobile presence.

• Ad Spend & Channels: Amazon's monthly advertising spend decreased from $3.6M in July to under $3M in September. The bulk of monthly impressions came through Facebook, underscoring its importance in reaching Canadian consumers.

Canadian Tire

Canadian Tire's digital strategy prominently features canadiantire.ca and the Canadian Tire: Shop Smarter app.

• Audience Trends: The website consistently attracted over 11M unique visitors monthly, with the monthly true audience hovering around 13M, showcasing a strong web preference.

• App Engagement: The app maintained stable engagement, peaking at 2.3M monthly active users in September, suggesting a growing mobile user base.

• Ad Spend & Channels: Monthly ad spend was steady, exceeding $2.3M in September, with significant monthly impressions on Instagram and Facebook, reflecting a diversified channel strategy.

Walmart

Walmart's digital presence in Canada is reinforced by walmart.com and the Walmart: Shopping & Savings app.

• Audience Trends: Walmart's website saw a slight dip but remained strong with over 10M unique visitors monthly. The monthly true audience was stable, nearing 12M throughout the quarter.

• App Engagement: The app showed consistent engagement, with monthly active users fluctuating around 2.8M, indicating healthy mobile interaction.

• Ad Spend & Channels: Walmart's monthly ad spend peaked at over $4M in August, with significant monthly impressions on YouTube and Instagram, highlighting a strategic focus on video content.

Conclusion

In Q3 2024, Amazon, Canadian Tire, and Walmart demonstrated distinct strategies in engaging Canadian consumers. Sensor Tower's unparalleled cross-platform insights reveal how these brands navigated the digital landscape, balancing web and app usage while optimizing advertising efforts across various channels. These insights are invaluable for understanding market dynamics and shaping future strategies.

For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.