Leading Grocery Brands in Canada: Q3 2024 Overview

In the competitive landscape of Canada's grocery sector, several brands have distinguished themselves with significant digital presence and audience engagement. This article delves into the performance of leading brands such as PC Express, SAQ, and Save-On-Foods, showcasing data trends from Q2 to Q3 2024. Sensor Tower's comprehensive data provides a unique lens into these brands' digital strategies and user behaviors across web and app platforms.

PC Express

PC Express, known for its convenient online grocery service, maintains a robust presence through its website, pcexpress.ca, and the PC Express app.

• Audience Trends: The website saw fluctuating visits, with a peak in July at 860K and a slight decline to 760K in September. The monthly true audience remained stable, hovering around 690K.

• App Engagement: The app's monthly active users rebounded to over 620K in September after a dip to 550K in July, indicating strong mobile engagement.

• Ad Spend & Channels: PC Express significantly increased monthly ad spend in September to approximately $190K, achieving over 26M impressions, primarily through YouTube, marking a strategic shift in their advertising channels.

SAQ (Société des alcools du Québec)

SAQ, a leader in alcohol sales, has an expansive digital footprint including its website, saq.com, and the SAQ app.

• Audience Trends: The website experienced consistent growth, peaking at 3.5M visits in August. The monthly true audience slightly decreased to about 365K by September.

• App Engagement: The app maintained stable engagement, with monthly active users consistently around 180K throughout the quarter.

• Ad Spend & Channels: SAQ's monthly advertising spend increased notably in July to over $95K, with significant impressions through Instagram, highlighting a focus on social media platforms.

Save-On-Foods

Save-On-Foods, a staple in Canadian grocery retail, leverages its website, saveonfoods.com, and the Save-On-Foods app to engage its audience.

• Audience Trends: Website visits showed a downward trend, decreasing from about 2.3M in April to 1.5M in September. The monthly true audience remained fairly stable, around 330K.

• App Engagement: The app saw a slight increase in monthly active users, reaching nearly 200K by September.

• Ad Spend & Channels: Monthly ad spend peaked in June at approximately $140K, with Facebook and Instagram being the primary channels, reflecting a strong focus on social media marketing.

Conclusion

The Q3 2024 data highlights the dynamic strategies employed by leading grocery brands in Canada. With Sensor Tower's unparalleled data insights, these brands can effectively analyze cross-platform user behavior, optimizing their digital and advertising strategies. Sensor Tower continues to be the go-to resource for comprehensive market analysis, providing critical insights into the ever-evolving digital landscape.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.