Leading Brands in Canada's Film & Television Category: Q3 2024 Analysis

Introduction

In the ever-evolving landscape of film and television, several brands in Canada have demonstrated exceptional digital presence and audience engagement in Q3 2024. This article delves into the performance of leading brands: Canadian Broadcasting Corporation (CBC/Radio Canada), Shaw Media Inc., and Netflix, Inc. Using Sensor Tower's comprehensive data, we analyze their trends across websites and apps, providing insights into their audience dynamics and advertising strategies.

Canadian Broadcasting Corporation (CBC/Radio Canada)

CBC/Radio Canada has maintained a strong presence with its flagship websites, cbc.ca and radio-canada.ca, and the CBC Gem: Shows & Live TV app.

• Audience Trends: Both cbc.ca and radio-canada.ca exhibited significant monthly fluctuations. Notably, cbc.ca peaked in August with over 262M visits, while radio-canada.ca reached its highest in the same month with 62M visits. The monthly true audience for both sites saw a sharp rise in July before a decline in September.

• App Engagement: The CBC Gem app experienced a remarkable increase in monthly active users in July and August, surpassing 1M users, before a drop in September.

• Ad Spend & Channels: Monthly advertising spend saw a major increase in August, reaching nearly $800K, with significant impressions on Facebook and Instagram.

Shaw Media Inc.

Shaw Media Inc. operates prominent sites such as globalnews.ca and globaltv.com, alongside the Global TV app.

• Audience Trends: Globalnews.ca experienced a notable spike in monthly visits in July, exceeding 59M, while globaltv.com saw a gradual increase over the quarter. The monthly true audience remained strong, with web-only visitors dominating.

• App Engagement: The Global TV app maintained a stable monthly active user base, hovering around 140K throughout the quarter.

• Ad Spend & Channels: Advertising on Facebook was most prominent, with a significant jump in September, spending over $40K monthly.

Netflix, Inc.

Netflix continues to be a powerhouse with its website netflix.com and the Netflix app.

• Audience Trends: Netflix.com saw a steady number of monthly visits, peaking in August at over 135M. Monthly true audience numbers remained consistent, with app-only visitors forming the majority.

• App Engagement: The Netflix app maintained a solid monthly active user base, consistently above 5M throughout the quarter.

• Ad Spend & Channels: Netflix's monthly ad spend peaked in September, reaching nearly $700K, with Facebook and Instagram as key channels.

Conclusion

The film and television landscape in Canada is vibrant, with CBC/Radio Canada, Shaw Media Inc., and Netflix leading the charge. Sensor Tower's data provides unparalleled insights into their digital strategies, highlighting the importance of cross-platform presence and robust advertising approaches. With Web Insights, App Performance Insights, and Pathmatics, Sensor Tower remains the go-to source for comprehensive market data.

For more detailed insights, explore Sensor Tower's offerings: Web Insights, App Performance Insights, and Pathmatics.