Leading Brands in Canada's Experiences & Events Category: Q3 2024 Insights

In the dynamic landscape of Canada's Experiences & Events category, several brands have emerged as front-runners in Q3 2024. This article delves into the performance and trends of leading brands—Ticketmaster, Eventbrite, and StubHub. By leveraging Sensor Tower’s unparalleled data insights, we provide a comprehensive analysis of their digital presence across web and mobile platforms.

Ticketmaster

Ticketmaster's digital footprint remains robust with its website, ticketmaster.com, and the Ticketmaster－Buy, Sell Tickets app.

• Audience Trends: From Q2 to Q3 2024, ticketmaster.com experienced a significant increase in monthly visits, climbing from 26M in June to over 38M in September. The monthly true audience also saw a rise, maintaining stability above 4.4M throughout the quarter.

• App Engagement: The app's monthly active users grew steadily, reaching approximately 1.8M by September, reflecting a growing preference for mobile ticket purchases.

• Ad Spend & Channels: Ticketmaster increased its advertising efforts, with monthly spend rising from under $200K in June to nearly $440K in September. Facebook and Instagram were the primary channels, delivering substantial impressions, particularly in September with over 61M on Instagram alone.

Eventbrite

Eventbrite continues to be a key player with its website, eventbrite.com, and the Eventbrite app.

• Audience Trends: The website's visits remained relatively stable, hovering around 12M monthly. Notably, the true audience spiked to nearly 2.4M in September, indicating a surge in event interest.

• App Engagement: The app saw an increase in monthly active users, climbing from 650K in July to over 790K in September, showcasing the growing shift towards mobile event management.

• Ad Spend & Channels: Eventbrite's monthly ad spend showed a varied pattern, peaking in July at nearly $98K. Facebook and Instagram were the dominant channels, contributing significantly to impressions, particularly on Instagram with 9M in August.

StubHub

StubHub's presence is marked by its website, stubhub.com, and the StubHub: Event Tickets app.

• Audience Trends: StubHub's website traffic demonstrated a consistent increase, with visits rising from 3.8M in April to nearly 5.9M in September. The monthly true audience also grew, stabilizing around 680K in Q3.

• App Engagement: The app maintained a steady monthly active user base, with active users fluctuating around 55K throughout the quarter.

• Ad Spend & Channels: StubHub’s monthly advertising spend saw a notable increase, particularly in August, where it peaked at over $270K. Facebook and Instagram were key platforms, with Instagram delivering more than 38M impressions in August.

Conclusion

The Q3 2024 data underscores the significant digital engagement of Ticketmaster, Eventbrite, and StubHub in Canada's Experiences & Events category. With Sensor Tower's comprehensive data insights, businesses can better understand cross-platform user behavior and optimize their strategies accordingly. Sensor Tower remains the leading provider of this critical data, offering unmatched insights into both web and app performance, as well as advertising trends.

For more detailed web insights, visit our Web Insights page. Advertising data is powered by Pathmatics, while app performance data is available through App Performance Insights.