Leading Business & Industrials Brands in Canada: Q3 2024 Analysis

Leading Business & Industrials Brands in Canada: Q3 2024 Analysis

In Q3 2024, Canada's Business & Industrials category was dominated by the impressive performances of brands like UPS, Hydro Quebec, and FedEx. These companies have significantly impacted the market through robust web and app engagement. Sensor Tower's comprehensive data analysis delivers unparalleled insights into these trends, utilizing our Web Insights, App Performance Insights, and Pathmatics platforms.

UPS (United Parcel Service of America, Inc.)

UPS stands out with its expansive digital presence in Canada, including its websites, theupsstore.com and ups.com, and the UPS app.

• Audience Trends:

  • ups.com experienced a peak in visits in July, reaching nearly 9.4M, with monthly unique visits stable above 900K by September.

  • theupsstore.com saw a significant spike in July, peaking at over 1.1M visits, though it experienced a dip in August.

• App Engagement:

  • The app maintained a consistent monthly active user base of around 54K throughout Q3.

• Ad Spend & Channels:

  • UPS's monthly advertising spend was highest in April at over $350K, with a notable reduction in subsequent months. Facebook and Instagram were key channels, with impressions totaling over 60M in April.

Hydro Quebec

Hydro Quebec's strong online presence is anchored by hydroquebec.com and the Hydro-Québec app.

• Audience Trends:

  • The website saw its highest monthly visits in August, exceeding 8.4M, indicating a significant increase in user engagement.

  • Monthly true audience numbers were robust, peaking in April at approximately 1M.

• App Engagement:

  • The app's monthly active user count was strongest in April at 340K, declining steadily to 234K by September.

• Ad Spend & Channels:

  • Hydro Quebec's monthly ad spend surged in May to $170K, primarily through desktop video channels, achieving over 10M impressions.

FedEx

FedEx's digital ecosystem includes fedex.com and the FedEx Mobile app.

• Audience Trends:

  • fedex.com consistently recorded monthly visits above 6M, peaking in July at 8.2M.

  • Monthly true audience figures remained stable, averaging around 780K throughout the quarter.

• App Engagement:

  • The app's monthly active user base was stable, with numbers reaching 38K in September.

• Ad Spend & Channels:

  • FedEx's monthly advertising efforts peaked in April with a spend nearing $80K, focusing on desktop video and Facebook, generating over 10M impressions.

Conclusion

Q3 2024 highlighted the resilience and strategic advancements of UPS, Hydro Quebec, and FedEx in the Canadian Business & Industrials market. Each brand exhibited unique trends in web and app engagement, supported by strategic advertising approaches. Sensor Tower's comprehensive data analysis offers invaluable insights into these dynamics, showcasing our unmatched ability to cross-reference web, app, and advertising data for a detailed understanding of user behavior, providing decision-makers with a strategic advantage.