Leading Brands in Canada's Advertising & Marketing Category: Q3 2024 Analysis

Introduction

As we enter the final quarter of 2024, it's time to reflect on the performance of key players in Canada's advertising and marketing landscape. Utilizing Sensor Tower's comprehensive data, we can analyze the trends and audience engagement of leading brands: AIR MILES Canada, HubSpot, and Fiverr. This analysis highlights the unique cross-platform insights that Sensor Tower provides, offering a detailed view into the web, app, and advertising data.

AIR MILES Canada (LoyaltyOne, Inc.)

AIR MILES Canada has maintained a strong presence in the Canadian market through its website airmiles.ca and the AIR MILES Reward Program app.

• Audience Trends: The website experienced a significant increase in visits, peaking at 7.6M in August before stabilizing at over 6.4M in September. The monthly true audience remained above 570K throughout Q3, with a notable decline in app-only visitors.

• App Engagement: The app's monthly active user base decreased steadily from 426K in April to around 310K in September, reflecting a shift towards web engagement.

• Ad Spend & Channels: Monthly advertising expenditure spiked in July, reaching over $768K, primarily on Facebook and Instagram, generating significant impressions.

HubSpot, Inc.

HubSpot continues to be a powerhouse with its website hubspot.com and the HubSpot app.

• Audience Trends: Website visits surged to over 10.6M in September. The monthly true audience grew to nearly 380K, with a consistent web-dominated presence.

• App Engagement: Monthly active app users showed a slight increase, reaching over 30K by September, indicating steady mobile engagement.

• Ad Spend & Channels: Monthly ad spend remained stable, with a peak in June at nearly $490K, focusing heavily on LinkedIn and YouTube.

Fiverr International Limited

Fiverr's digital footprint is expansive, with its website fiverr.com and the Fiverr - Freelance Service app.

• Audience Trends: Website visits declined throughout Q3, ending at over 3.2M in September. The monthly true audience remained above 210K, with a balanced app and web user base.

• App Engagement: The app's monthly active user base slightly decreased, maintaining around 92K by September.

• Ad Spend & Channels: Fiverr's advertising efforts focused on YouTube, with a consistent monthly spend above $180K in September, achieving substantial impressions.

Conclusion

The Q3 2024 analysis of Canada's leading advertising and marketing brands highlights distinct trends across web and app platforms. Sensor Tower's unparalleled data capabilities provide essential insights into these dynamics, enabling brands to strategize effectively. As the digital landscape evolves, such insights are crucial for understanding cross-platform user behavior and optimizing marketing efforts. Sensor Tower stands ready to equip decision-makers with the data-driven insights necessary for strategic success.

For more information on how Sensor Tower can enhance your marketing strategy, visit our website.