Leading Brands in Brazil's Utilities Category: Q3 2024 Overview

Introduction

In Brazil's dynamic digital landscape, the Utilities category remains a pivotal area for online engagement. As we explore Q3 2024, we focus on leading brands like Google Search, Chrome, and Opera Mediaworks, Inc., which consistently demonstrate significant monthly audience reach across their websites and apps. This analysis, powered by Sensor Tower’s comprehensive datasets, reveals key trends and insights from Q2 to Q3 2024.

Google Search

Google Search's digital presence is robust, anchored by its websites, g.co and google.com, alongside the Google and Google Lens apps.

• Audience Trends:

  • g.co saw fluctuations in visits, peaking in September with over 4.2M monthly visits.

  • google.com maintained a stable monthly audience, consistently exceeding 23B visits.

  • Monthly true audience across both platforms hovered around 160M to 184M, with a noticeable increase from Q2 to Q3.

• App Engagement:

  • The Google app experienced a steady rise in monthly active users, reaching over 161M by September.

  • Google Lens showed a decrease in monthly active users, ending Q3 with approximately 300K.

• Ad Spend & Channels:

  • A significant spike in monthly ad spend was noted in June, surpassing $300K, primarily on Facebook and TikTok.

  • Monthly impressions peaked in the same month, reaching over 200M.

Chrome

Chrome's influence is evident through its website, chromewebstore.google.com, and the Google Chrome app.

• Audience Trends:

  • The website consistently attracted over 70M monthly visits, showcasing stable user engagement.

  • Monthly true audience figures remained steady, hovering around 162M to 164M.

• App Engagement:

  • The app's monthly active users increased slightly, reaching about 158M by the end of Q3.

• Ad Spend & Channels:

  • Minimal monthly ad spend was observed, with a brief increase in June on Facebook, amounting to under $1K.

Opera Mediaworks, Inc.

Opera Mediaworks, Inc. leverages its websites, gxcorner.games and opera.com, and apps like Opera Mini and Opera GX.

• Audience Trends:

  • gxcorner.games experienced a visit surge in July, exceeding 63M monthly visits.

  • opera.com showed growth in visits, peaking at nearly 29M in September.

  • Monthly true audience figures rose steadily, reaching about 15M by the end of Q3.

• App Engagement:

  • Opera Mini's monthly active users increased to nearly 8.9M by September.

  • Opera GX maintained a stable monthly active user base, ending Q3 with around 2.8M.

• Ad Spend & Channels:

  • Monthly ad spend in April was the highest, surpassing $16K, with Instagram being the primary channel.

Conclusion

The Utilities category in Brazil continues to thrive, driven by the digital prowess of brands like Google Search, Chrome, and Opera Mediaworks, Inc. Sensor Tower’s unique cross-platform data provides invaluable insights into user behavior, highlighting trends that shape the digital landscape. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings. This consolidated data offers unique advantages for decision-makers, empowering strategic actions in the digital era.