Leading IT Brands in Brazil: A Q3 2024 Overview

In Q3 2024, the Information Technology (IT) & Computer Services sector in Brazil witnessed significant engagement across various platforms. This article delves into the performance of leading brands such as Cisco, Duo Security Services, and Cisco Webex, highlighting trends from Q2 to Q3 2024. Sensor Tower's comprehensive data insights provide a unique perspective on web and app usage, audience engagement, and advertising dynamics.

Cisco

Cisco's digital footprint in Brazil is robust, featuring its websites, cisco.com and opendns.com, along with the Webex Meetings app.

• Audience Trends:

  • cisco.com saw monthly visits fluctuate from approximately 7.7M in July to around 8.5M in August, before declining to 7.1M in September. Monthly unique visits remained above 490K throughout, with a notable peak in visits per unique user in May.

  • opendns.com experienced a decrease in monthly visits from 8.9M in July to 5.7M in September. Monthly unique visits were stable, maintaining around 290K to 300K.

• App Engagement:

  • The Webex Meetings app maintained a steady monthly active user base, hovering around 280K from August to September, following a dip in June.

• Ad Spend & Channels:

  • Cisco's monthly ad spend peaked in April at over $50K, primarily on Facebook, delivering monthly impressions exceeding 28M. A significant drop occurred in May, with minimal spend and impressions.

Duo Security Services

Duo Security Services maintains a strong presence with its website, duo.com, and the Duo Mobile app.

• Audience Trends:

  • duo.com visits showed stability, peaking in July at over 540K before decreasing slightly in September. Monthly unique visits ranged from 33K to 46K.

• App Engagement:

  • Duo Mobile's monthly active users grew consistently, reaching over 760K in September, reflecting increasing mobile engagement.

• Ad Spend & Channels:

  • Duo's monthly ad spend was minimal, with a brief increase in May on Facebook, yielding impressions under 30K.

Cisco Webex

Cisco Webex's digital strategy includes its website, webex.com, and the Webex app.

• Audience Trends:

  • webex.com visits peaked in May at over 4.2M, stabilizing around 2.7M by September. Monthly unique visits increased steadily, reaching over 166K in September.

• App Engagement:

  • The Webex app showed a positive trend, with monthly active users rising from 70K in April to over 116K in September.

• Ad Spend & Channels:

  • Notably, Cisco Webex did not engage in monthly advertising spend during this period, focusing on organic growth.

Conclusion

The IT & Computer Services category in Brazil continues to evolve, with brands like Cisco, Duo Security Services, and Cisco Webex leading the charge. Sensor Tower's unparalleled data insights, including Web Insights, App Performance Insights, and Pathmatics, provide crucial understanding of cross-platform user behavior, showcasing the dynamic landscape of digital engagement in Brazil. These insights are invaluable for decision-makers looking to navigate and capitalize on market trends effectively.

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