Leading Brands in Brazil's Film & Television Category: Q3 2024 Analysis

Introduction

Brazil's Film & Television streaming market continues its dynamic growth, with major players like Netflix, Disney+, and Amazon Prime Video capturing significant audience attention. This article examines the performance trends of these leading brands from Q2 to Q3 2024, leveraging Sensor Tower's comprehensive data across web, app, and advertising platforms.

Netflix, Inc.

Netflix stands out with a powerful digital presence through its website, netflix.com, and the Netflix app.

• Audience Trends: Throughout Q3 2024, netflix.com maintained a stable visitor count, with unique visits hovering around 17M monthly. Monthly true audience figures slightly declined from over 52M in June to approximately 49M in September.

• App Engagement: The Netflix app maintained a strong monthly active user base, with users decreasing slightly from 41M in June to about 38M in September, indicating consistent engagement levels.

• Ad Spend & Channels: Netflix's monthly advertising spend saw a notable increase, reaching approximately $2.5M in September. The platform utilized Facebook, Instagram, and TikTok, with impressions peaking at over 1.7B monthly.

Disney+ (Disney Plus)

Disney+ continues to expand its reach with disneyplus.com and the Disney+ app.

• Audience Trends: Disneyplus.com experienced a peak in web traffic in August with visits surpassing 25M, while monthly true audience numbers were steady above 18M in September.

• App Engagement: The Disney+ app saw a significant increase in monthly active users, reaching over 13M in both July and August, before a slight decline in September.

• Ad Spend & Channels: Disney+ increased its monthly advertising efforts, with spend nearing $2M in September, primarily through Facebook and Instagram, achieving impressions exceeding 1.3B monthly.

Prime Video

Amazon's Prime Video remains a key player, with primevideo.com and the Amazon Prime Video app.

• Audience Trends: Primevideo.com saw a spike in web traffic in July, with visits reaching over 21M. Monthly true audience figures were stable, staying above 17M throughout Q3 2024.

• App Engagement: The Amazon Prime Video app maintained a strong monthly active user base, with users peaking at approximately 13.8M in July.

• Ad Spend & Channels: Prime Video's monthly advertising spend varied, with a peak of around $2.3M in April, focusing on Instagram, which delivered the highest impressions at over 800M monthly.

Conclusion

In Q3 2024, Netflix, Disney+, and Prime Video demonstrated distinct strategies and performance metrics in Brazil's competitive streaming market. Sensor Tower's unique capability to cross-reference data across web, app, and advertising channels provides unparalleled insights, essential for understanding consumer behavior and market dynamics. This consolidated data offers decision-makers a strategic advantage in navigating the evolving landscape.