Leading Auto Brands in Brazil: A Q3 2024 Analysis

Introduction

In Q3 2024, Brazil's auto market demonstrated impressive digital engagement across leading brands. Utilizing Sensor Tower's comprehensive data, we explore the performance of three standout brands: 99 Taxis Desenvolvimento de Software Ltda., Webmotors, and Movida Aluguel de Carros. This analysis reveals trends and insights from their websites and apps, underscoring the value of Sensor Tower’s cross-platform insights.

99 Taxis Desenvolvimento de Software Ltda.

99 Taxis, accessible via 99app.com and the 99 - Private Driver and Taxi app, maintained a robust digital presence.

• Audience Trends: The monthly true audience numbers consistently stayed above 53M throughout the quarter, with the app dominating user engagement. The website attracted over 4M monthly visits, peaking in August.

• App Engagement: Monthly active users for the app hovered around 53M, reflecting a strong mobile preference among users.

• Ad Spend & Channels: Monthly advertising spend saw fluctuations, peaking in July at over $3.5K, primarily on Instagram, which garnered significant impressions.

Webmotors

Webmotors, with its webmotors.com.br site and Webmotors: vender carro app, continued to lead in the auto category.

• Audience Trends: The website consistently received over 82M visits monthly, with a minor dip in August. The true audience remained over 7M, with a balanced split between web and app visitors.

• App Engagement: Monthly active users on the app were stable, hovering around 2.4M, suggesting steady mobile engagement.

• Ad Spend & Channels: Webmotors invested heavily in advertising, with monthly spending peaking at over $170K in July, focusing on Facebook and Instagram for the majority of impressions.

Movida Aluguel de Carros

Movida, through movida.com.br and the Movida: Aluguel de Carros app, made significant strides in digital engagement.

• Audience Trends: The monthly true audience remained stable around 1.1M. The website saw consistent traffic, averaging over 6M visits monthly.

• App Engagement: The app’s monthly active user base showed a slight decline, settling at approximately 420K by September.

• Ad Spend & Channels: Movida's monthly ad spend peaked in September at over $43K, with Instagram as the leading channel for impressions.

Conclusion

The Q3 2024 analysis of Brazil's leading auto brands highlights the pivotal role of digital platforms in driving user engagement. Sensor Tower’s unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into cross-platform user behavior, enabling brands to optimize their digital strategies effectively. These insights are invaluable for decision-makers aiming to enhance their market presence and drive growth.