Leading Brands in Brazil's Advertising & Marketing Sector: Q3 2024 Overview

In Q3 2024, Brazil's advertising and marketing landscape witnessed significant engagement across various platforms. Leading brands such as Google Ads, HubSpot, Inc., and Fiverr International Limited demonstrated notable audience interactions and trends. Sensor Tower's comprehensive data insights offer an unparalleled view into these brands' performance. Let's delve into the specifics of each brand's web and app presence, audience trends, and advertising strategies.

Google Ads

Google Ads maintains a robust digital presence through its website, ads.google.com, and the Google Ads app.

• Audience Trends: Between Q2 and Q3 2024, visits to ads.google.com fluctuated, peaking at over 36M in September. Monthly true audience numbers increased steadily, reaching above 800K by the end of Q3. The audience was predominantly web-based, with web-only visitors outnumbering app-only visitors.

• App Engagement: The Google Ads app saw a consistent rise in monthly active users, closing the quarter with approximately 380K users, indicating growing mobile engagement.

• Ad Spend & Channels: Google Ads' monthly advertising expenditure varied, with a notable peak in June at around $52K. Instagram remained the dominant channel, delivering the majority of impressions.

HubSpot, Inc.

HubSpot's digital ecosystem includes the website hubspot.com and the HubSpot app.

• Audience Trends: Hubspot.com saw a substantial increase in visits, reaching over 15M in September. The monthly true audience remained above 470K throughout Q3, with a significant portion engaging via the website.

• App Engagement: The HubSpot app maintained a steady monthly active user base, with active users hovering around 28K by the end of Q3.

• Ad Spend & Channels: HubSpot's monthly ad spend decreased in Q3, with the majority of spending occurring on Facebook, which also garnered the highest impressions.

Fiverr International Limited

Fiverr operates through its website, fiverr.com, and the Fiverr - Freelance Service app.

• Audience Trends: Fiverr.com experienced a decline in visits during August but rebounded in September with visits exceeding 2M. The monthly true audience remained stable, with a slight increase to over 150K in September.

• App Engagement: Active users of the Fiverr app increased steadily, reaching around 61K by September.

• Ad Spend & Channels: Fiverr's monthly advertising expenditure was minimal, with sporadic spending on Instagram and TikTok, resulting in modest impressions.

Conclusion

The insights provided by Sensor Tower underscore the dynamic nature of Brazil's advertising and marketing sector. By leveraging Sensor Tower's Web Insights, Pathmatics, and App Performance Insights, businesses can gain critical understanding into cross-platform user behavior, enabling strategic decision-making. As these brands continue to adapt and evolve, Sensor Tower remains an essential resource for tracking and analyzing market trends.

For more detailed insights, explore Sensor Tower's offerings:

• Web Insights

• Pathmatics

• App Performance Insights