Leading Brands in Australia’s Jobs & Education Category: Q3 2024 Analysis

In the dynamic landscape of Jobs & Education in Australia, Q3 2024 witnessed significant activity from leading brands such as Indeed, SEEK Global, Inc., and Duolingo. Leveraging Sensor Tower's comprehensive data, we explore the performance and trends of these brands across web and app platforms.

Indeed

Indeed continues to dominate the Jobs & Education category with its robust digital presence.

• Audience Trends: Indeed's website, indeed.com, experienced a notable spike in visits in September 2024, reaching nearly 30M. The monthly true audience remained stable at around 2.3M throughout the quarter, with a slight dip in August.

• App Engagement: The Indeed Job Search app saw monthly active users rise to over 420K in July, before stabilizing around 395K in September.

• Ad Spend & Channels: Indeed's monthly advertising spend fluctuated, with a peak in April exceeding $320K. Notably, TikTok and YouTube were key channels, delivering millions of impressions.

SEEK Global, Inc.

SEEK Global, Inc. maintained a strong presence with its multi-platform strategy.

• Audience Trends: Seekbusiness.com.au and volunteer.com.au both showed steady traffic, with seekbusiness.com.au peaking at over 1.8M visits in September. Monthly true audience figures for SEEK's platforms remained robust, consistently above 1.7M.

• App Engagement: The SEEK Jobs Search & Employment app saw a gradual increase in monthly active users, reaching over 1.9M by September.

• Ad Spend & Channels: Monthly ad spend peaked in September at over $400K, with Facebook and YouTube being prominent channels, each delivering tens of millions of impressions.

Duolingo

Duolingo's growth trajectory in the education sector remained impressive.

• Audience Trends: The website duolingo.com saw consistent growth, with visits surpassing 7.4M by September. The monthly true audience also increased, crossing 1.4M.

• App Engagement: The Duolingo - Language Lessons app experienced a rise in monthly active users, reaching nearly 1.4M in September.

• Ad Spend & Channels: Duolingo's monthly ad spend was modest, with a notable presence on Instagram and YouTube, achieving significant impressions across these platforms.

Conclusion

The Jobs & Education category in Australia continues to thrive, with Indeed, SEEK Global, Inc., and Duolingo leading the way. Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide invaluable insights into these brands' cross-platform user behavior, enabling a comprehensive understanding of market dynamics.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics products.