Leading Brands in Australia's Accommodations & Lodging Category: Q3 2024 Overview

Introduction

In the dynamic landscape of accommodations and lodging in Australia, several brands have emerged as leaders by engaging significant audiences through their websites and apps. In this article, we delve into the performance and trends of Airbnb, Inc., Hipcamp, Inc., and IHG ONE Rewards during Q3 2024. Leveraging Sensor Tower's comprehensive data, we provide insights into audience behaviors and advertising strategies across platforms.

Airbnb, Inc.

Airbnb maintains a strong digital presence with its website, airbnb.com, and its Airbnb app.

• Audience Trends: Throughout Q3 2024, Airbnb's monthly true audience remained stable above 1.2M, peaking in September. The website saw a consistent flow of visits, with over 10M in both July and September. Notably, the app-only visitors surpassed half a million each month, indicating robust mobile engagement.

• App Engagement: The Airbnb app's monthly active users showed an upward trend, starting at 1.3M in July and reaching over 1.5M by September, highlighting a growing preference for mobile interaction.

• Ad Spend & Channels: Airbnb's monthly ad spend decreased over the quarter, from over $400K in July to under $300K in September. The primary channels included Facebook and YouTube, with significant impressions particularly on Facebook.

Hipcamp, Inc.

Hipcamp engages its audience through hipcamp.com and the Hipcamp: Camping, RVs & Cabins app.

• Audience Trends: Hipcamp's monthly true audience grew steadily, surpassing 150K by September. The website experienced a notable increase in unique visits, particularly in September with over 130K unique visitors.

• App Engagement: The app maintained a stable monthly active user base, with active users slightly decreasing but remaining around 65K throughout the quarter.

• Ad Spend & Channels: Hipcamp's monthly ad spend saw a significant increase in September, reaching nearly $20K. Facebook remained the dominant channel, delivering the majority of impressions.

IHG ONE Rewards

IHG ONE Rewards connects with users through ihg.com and the IHG Hotels & Rewards app.

• Audience Trends: IHG's monthly true audience experienced a decline, with numbers dropping below 90K in September. The website visits fluctuated, with a peak in July at over 900K visits.

• App Engagement: The app's monthly active users remained stable, hovering around 18K throughout the quarter.

• Ad Spend & Channels: IHG's monthly advertising efforts were minimal, with spend peaking in August at just over $8K, predominantly on Facebook.

Conclusion

The Q3 2024 data highlights the diverse strategies and audience engagement tactics employed by leading brands in Australia's accommodations and lodging sector. Sensor Tower's unparalleled cross-platform insights provide a comprehensive view of these trends, underscoring the importance of detailed data analysis in understanding user behavior across web and mobile platforms. For more in-depth insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.