AI Insights · Timothy · October 2024
Top 5 Shopping Apps on Android in Nigeria, Q3 2024
Discover the performance trends of the leading shopping apps on Android in Nigeria during Q3 2024, based on Sensor Tower data.
In the third quarter of 2024, the top shopping apps on the Android platform in Nigeria demonstrated diverse performance trends, according to Sensor Tower data. These apps have shown varied patterns in weekly downloads and active user engagement, reflecting their unique market positions.
JUMIA Online Shopping saw fluctuations in its weekly downloads, peaking at around 66K in mid-August, before experiencing a decline towards the end of September with approximately 45K downloads. The app maintained strong user engagement, with weekly active users reaching nearly 540K in August, though this number tapered to around 465K by the end of September.
Alibaba.com - B2B marketplace experienced a marked increase in weekly downloads in July, with a peak of about 26.5K. However, this trend reversed in September, dropping to approximately 14.9K. The app's weekly active users remained relatively stable, hovering around 300K throughout the quarter, with a slight increase in late September.
SHEIN-Shopping Online exhibited a growth trend in downloads through August, reaching a high of approximately 14.8K, before seeing a reduction to around 8K by the end of the quarter. Weekly active users mirrored this trend, peaking at nearly 97K in late August and then declining to about 88K by the end of September.
Rwazi - Earn, Learn, Thrive showed a dramatic increase in downloads, particularly from mid-August onwards, culminating in a substantial 89.6K downloads in the last week of September. Active user numbers also surged, starting at around 6.5K in early July and skyrocketing to over 84K by the end of the quarter.
Carry1st Shop - Vouchers displayed a steady download pattern with a notable spike in early September, reaching over 12.3K downloads before stabilizing at approximately 6.7K by the end of the quarter. The active user base remained robust, peaking at over 95K in early September, before dropping to around 75K towards the end of the quarter.
These insights provide a glimpse into the dynamic landscape of shopping apps in Nigeria, highlighting the varying strategies and user engagement levels across different platforms. For a deeper understanding of these trends, more insights are available from Sensor Tower.
