AI Insights · Timothy · October 2024
Top 5 Android Shopping Apps in Ghana for Q3 2024
Explore the performance trends of the top 5 shopping apps on Android in Ghana during the third quarter of 2024, with insights into downloads and active users.
In the third quarter of 2024, several shopping applications on the Android platform in Ghana showed varying performance trends in terms of downloads and active user engagement. The data, sourced from Sensor Tower, provides a detailed look at these trends.
Alibaba.com - B2B marketplace witnessed a fluctuating download pattern, starting the quarter with around 21K downloads and peaking mid-July with approximately 26.6K. By the end of September, downloads settled at about 16.7K. Active users for Alibaba.com saw a gradual increase, reaching a peak of 458K in early September before slightly declining to 413K by the end of the quarter.
For JUMIA Online Shopping, downloads showed a steady incline, starting from 11.9K at the beginning of July and peaking at 18.8K in mid-August, before stabilizing around 13K by the end of September. The active user base experienced a minor decline from 150K to 130K over the quarter.
Jiji Ghana: Buy & Sell Online observed a peak in downloads in late July at approximately 15K, with a noticeable drop to around 7.5K by mid-September, before a slight recovery to 11K at the end of the quarter. Active users fluctuated slightly, beginning at 74.5K and ending the quarter at nearly 80K.
TospinoMall experienced a significant spike in downloads in mid-July at about 31.1K, but this was followed by a sharp decline, stabilizing at around 3.5K by the end of September. Active users initially peaked at 59.4K in July but decreased to approximately 40K by the quarter's end.
The performance of 360kart - Have fun, Sell more was marked by an unusual trend, with downloads starting at single digits in early July, then surging to 25.6K in early August, before dropping to below 500 by the end of September.
These insights from Sensor Tower highlight the dynamic nature of the shopping app market in Ghana, with each app exhibiting unique patterns in user engagement and download activity. For more detailed insights, visit Sensor Tower.