AI Insights · Timothy · October 2024
Top 5 Lifestyle Apps on Android in New Zealand: Q3 2024
Explore the performance trends of New Zealand's top lifestyle apps on Android for Q3 2024, with insights into downloads, revenue, and active user metrics from Sensor Tower.
In the third quarter of 2024, the top lifestyle apps on Android in New Zealand showcased varied performance trends, according to data from Sensor Tower. Here's a closer look at how each app fared in terms of downloads, revenue, and active users.
Trade Me: Property, Jobs, Shop saw its weekly downloads fluctuate, peaking at around 4K mid-July and tapering off to approximately 2.8K by the end of September. The app maintained a consistent weekly active user base, starting with roughly 50K users and ending the quarter slightly below at 48.7K.
The Z App experienced a notable spike in weekly downloads, hitting a high of 6.7K in mid-August before settling back to around 2.3K by the end of the quarter. There were no available metrics for active users or revenue for this period.
Life360: Live Location Sharing maintained a steady revenue stream, with weekly figures hovering around $2.3K to $2.6K. Downloads started at 1.4K in early July, rising to 2.5K by the end of the month, before gradually declining to 1.4K by September's close. The app's active user base saw an increase, reaching nearly 60K by the quarter's end.
For Pinterest, weekly downloads were stable, with numbers ranging from 1.6K to 2K throughout the quarter. Active users remained robust, starting at approximately 230K and slightly increasing to 233K by the end of September.
Lastly, Google Home experienced a gradual decline in weekly downloads, from 1.9K in early July to around 1.4K by the end of September. Active users showed some fluctuation, with a significant increase to 45.3K in late September after a period of decline.
These insights from Sensor Tower highlight the dynamic nature of the lifestyle app market on Android in New Zealand, with more detailed analytics available on the Sensor Tower platform.