Top 5 Apparel Apps on Android in Romania: Q3 2024 Performance

In the third quarter of 2024, the Romanian market for Android apparel applications saw a variety of trends in downloads and active user engagement. Here's a closer look at the performance of the top 5 apps in this category, with data insights provided by Sensor Tower.

SHEIN-Shopping Online saw a noticeable decline in downloads throughout the quarter, starting at approximately 65K downloads in early July and dropping to around 36K by the end of September. Despite this, the app maintained a robust base of weekly active users, fluctuating between 387K and 413K, indicating consistent user engagement.

Zalando – online fashion store experienced a sharp increase in downloads at the end of July, peaking at around 28K in early August, before gradually declining to about 6.9K by the end of September. Its weekly active users showed a steady increase, reaching over 304K in late August, before slightly declining to 285K by the quarter's end.

efootwear - online fashion exhibited an upward trend in downloads towards the end of the quarter, starting from approximately 5.6K in July and surging to around 14K by late September. Weekly active users mirrored this growth, increasing from 36K to nearly 47K, indicating a growing user base.

ABOUT YOU Outlet showed a fluctuating pattern in downloads, with significant spikes in late July and early September, reaching up to 9.2K. The app's weekly active users remained relatively stable, ranging from 59K to 72K throughout the quarter.

Lastly, MOHITO - zakupy online experienced a steady rise in downloads, peaking at about 9.8K in late September. The app's weekly active users consistently increased, starting at 33K in early July and reaching over 54K by the end of September.

For more detailed insights and data trends, visit Sensor Tower's platform.