Top 5 Apparel Apps on Android in Latin America: Q3 2024 Performance

In the third quarter of 2024, the top apparel applications on Android in Latin America showcased dynamic trends in downloads and active user engagement, according to data from Sensor Tower.

SHEIN-Shopping Online saw a consistent increase in downloads, starting with 1.9M in early July and peaking at 2M by the end of September. The app maintained a strong user base with weekly active users fluctuating around 28M, showing a slight dip mid-quarter but stabilizing towards the end.

adidas: Shop Shoes & Clothing experienced a varied download pattern, beginning at 88K and rising to 127K by the close of the quarter. Weekly active users showed a slight upward trend, ending with approximately 1.16M, indicating steady engagement.

For Nike: Shoes, Apparel & Stories, downloads started at 76K, saw a mid-quarter dip, and concluded at 59K. Despite the drop in downloads, weekly active users remained relatively stable, averaging around 340K throughout the quarter.

C&A - Comprar roupas began with downloads of 86K, which decreased to around 62K by the end of the quarter. Weekly active users, however, showed a positive trend, peaking at approximately 580K in the last week of September.

Lastly, Zara downloads remained steady, starting at 62K and closing at 60K. The app's active users showed growth, increasing from 307K to 327K by the end of the quarter.

These insights highlight the varying user engagement and download trends across the leading apparel apps in the region. For a more detailed analysis, additional insights can be found on Sensor Tower's platform.