Top 5 Apparel Apps on Android in Kenya: Q3 2024 Performance

In the third quarter of 2024, the performance of the top apparel applications on Android in Kenya showcased varied trends in downloads and active user engagement, as per the data from Sensor Tower.

SHEIN-Shopping Online saw a consistent increase in weekly downloads, starting from approximately 2.8K in early July and climbing to over 4.2K by the end of September. The app maintained a healthy number of weekly active users, starting at 38.9K and slightly increasing to 42.5K by the end of the quarter.

Aviator Nation experienced a notable rise in downloads, beginning the quarter with 1.6K and peaking at over 3.2K by the last week of September. The active user base also grew steadily, from 8.6K to 11.6K throughout the quarter.

Zara demonstrated a resurgence in downloads, with numbers increasing from under 1K in early July to 1.8K by the end of September. The app's active users fluctuated but ultimately increased from 13K to over 15.4K during this period.

Fashion Nova downloads fluctuated, starting at 928 in early July, and reaching a peak of 1.5K by the end of September. Active users remained relatively stable, slightly increasing from 10.2K to 10.7K over the quarter.

PrettyLittleThing experienced a decline in downloads at the beginning of the quarter but recovered towards the end, with numbers rising from 921 in early July to 710 by September end. The app's active user base showed a slight decrease, starting at 5.7K and ending at 4.4K.

Overall, these trends highlight the dynamic nature of the apparel app market in Kenya, with significant engagement and varying download patterns across different applications. For more detailed insights, visit Sensor Tower.