Top 5 Apparel Apps on Android in Croatia: Q3 2024 Performance

In the third quarter of 2024, the performance of the top apparel applications on the Android platform in Croatia shows a varied landscape, with significant trends in downloads and active users. According to Sensor Tower data, these apps have seen notable shifts in user engagement and popularity.

SHEIN-Shopping Online exhibited a fluctuating download pattern throughout the quarter, peaking at around 17.4K downloads in the week of July 22. However, downloads witnessed a steady decline towards the end of September, dropping to approximately 6.1K. Despite this, weekly active users increased progressively, reaching an impressive 90.6K in mid-September before settling at 82.3K by the quarter's end.

ABOUT YOU Outlet showed a general upward trend in downloads, with a peak of approximately 6K in the week of September 9. Weekly active users mirrored this growth, climbing from 25.7K at the start of July to 32.4K in early September, though there was a slight dip to 28.4K by the end of the quarter.

ABOUT YOU Online Fashion Shop had a moderate increase in downloads, peaking at 3.8K in late July. The app maintained a steady rise in active users, culminating in 27.6K at the end of September, up from 21.5K at the start of the quarter.

Zalando – online fashion store experienced a download peak of about 3.8K in the week of July 22, with a gradual decline to 1.9K by the end of September. Despite this, active users remained stable, ending the quarter at approximately 40.2K, a slight increase from the beginning.

BESTSECRET saw a substantial increase in downloads during September, peaking at 2.5K in the week of September 9. Active users also rose, reaching 16.7K in early September, before slightly decreasing to 16.2K by the end of the quarter.

These trends highlight the dynamic nature of the apparel app market in Croatia. For further insights, detailed analytics from Sensor Tower can provide a deeper understanding of these performance metrics.