AI Insights · Timothy · October 2024
Top 5 Apparel Apps on Android in France: Q3 2024 Performance
Explore the download and user engagement trends of the leading apparel apps on Android in France during Q3 2024, with data insights from Sensor Tower.
In the third quarter of 2024, the performance of the top apparel apps on Android in France showcased varying trends in downloads and user engagement, as revealed by Sensor Tower data.
SHEIN-Shopping Online maintained a robust presence with downloads peaking at approximately 170K in mid-August. The app's weekly active users hovered around 1.5M, with a slight increase towards the end of the quarter, reaching around 1.6M.
Zalando – online fashion store experienced a steady increase in downloads, culminating at about 26K in the last week of September. Despite a downward trend in weekly active users initially, the numbers rebounded to end the quarter at approximately 373K.
Nike: Shoes, Apparel & Stories saw a notable rise in downloads mid-quarter, peaking at around 15.5K in late August. Weekly active users fluctuated slightly, with a notable peak at 126K in late July before settling at around 106K by the quarter's end.
KIABI Mode, Bébé & Déco Maison showed an upward trend in downloads, reaching over 10K in late September. The app's weekly active users also increased steadily, starting at around 49K and finishing the quarter at approximately 52K.
H&M - we love fashion experienced a gradual increase in downloads, peaking at about 12K in late September. The app's weekly active users demonstrated a slight growth, closing the quarter at about 180K.
These insights reflect the competitive landscape of apparel apps in France, with each app showing unique patterns in user acquisition and engagement. For more detailed insights and analysis, visit Sensor Tower.
