Top 5 Apparel Apps on Android in Europe Q3 2024

In the third quarter of 2024, the top apparel applications on Android in Europe displayed varied performance trends, as reported by Sensor Tower. Here's a closer look at the data for these leading apps.

SHEIN-Shopping Online saw a noticeable increase in downloads, starting at 741K in early July and peaking at 1M in mid-August. Weekly active users remained relatively stable, fluctuating around 16M, with a slight increase towards the end of the quarter.

Zalando – online fashion store experienced consistent download numbers, ranging from 137K to 162K over the quarter. The weekly active users showed a gentle decline initially, dropping from 3.6M to 3.3M, before recovering to approximately 3.6M by the end of September.

Trendyolmilla had a varied download pattern, with numbers decreasing from 106K to 77K before a sharp increase to 174K in early September. Active users mirrored this trend, climbing from 1M to 1.2M in September, despite some fluctuations.

H&M - we love fashion saw a gradual increase in downloads from 89K to 107K by the quarter's end. Weekly active users also grew, starting at 2.5M and peaking at 2.8M in late September.

Lastly, Nike: Shoes, Apparel & Stories maintained steady download numbers, fluctuating between 69K and 88K. Active users showed a slight decline, starting at 724K and ending at 699K, despite a mid-quarter peak of 808K.

These insights demonstrate the dynamic nature of the apparel app market in Europe. For more detailed analysis and insights, visit Sensor Tower.