Top 5 Apparel Apps on Android in Brazil Q3 2024

In the third quarter of 2024, the top apparel applications on Android in Brazil showed varied performance trends in terms of downloads and active user engagement. According to Sensor Tower data, these apps reflect dynamic user interactions in the Brazilian market.

SHEIN-Shopping Online experienced a noticeable fluctuation in downloads, beginning with a peak of approximately 718K downloads at the start of July, followed by a gradual decline to about 284K by the end of September. The app maintained a high level of weekly active users, starting at 13.6M and ending the quarter with around 12.8M, indicating a consistent user base despite the drop in downloads.

C&A - Comprar roupas saw its downloads start at 86K in the first week of July, decreasing to approximately 62K by the end of September. Weekly active users showed a fluctuating trend, peaking at 587K in early August and closing the quarter with around 580K.

The Nike App - Black Friday had a steady download rate, beginning at 67K and concluding at about 61K. The app's active user base grew over the quarter, starting at 982K and reaching nearly 1.2M by the end of September, marking a positive trend in user engagement.

Lojas Renner - Comprar Roupas downloads began at 84K, with a noticeable drop to 50K by the end of September. Despite this, the app maintained a strong active user base, starting at 1.5M and ending the quarter with 1.4M weekly active users.

Lastly, Hering showed a varied download pattern, with an initial 35K downloads increasing to a peak of 81K in mid-August, before dropping to 26K by the end of the quarter. Active users also showed a peak in mid-August at 171K, ending the quarter at approximately 95K.

These trends highlight the dynamic nature of the Brazilian market for apparel apps on Android. More detailed insights and data analysis can be accessed through Sensor Tower.