Top 5 Apparel Apps on Android in Bulgaria: Q3 2024 Overview

In the third quarter of 2024, SHEIN-Shopping Online showed a fluctuating download pattern, starting with around 23K downloads in early July and seeing a peak of approximately 24K by the end of August. Weekly active users consistently increased, beginning at roughly 221K and rising to about 244K by the end of September.

The ABOUT YOU Online Fashion Shop experienced a varied download trend, beginning with around 3.3K in early July, showing slight fluctuations, and ending with about 3.1K in late September. Active users for this app grew from approximately 44K to a peak of nearly 59K in mid-September before settling at around 54K at the end of the quarter.

For the ABOUT YOU Outlet, downloads initially hovered around 2K but saw a notable increase to over 4K in early September. The weekly active user count showed a similar pattern, starting at about 14K and reaching a peak of approximately 20K in early September before slightly declining towards the quarter's end.

Fashion Days - online shopping experienced a noticeable download increase from 372 in mid-July to a peak of approximately 3.5K by the end of September. Active users increased from around 15K in mid-July to about 20K by the close of the quarter.

Lastly, efootwear - online fashion saw a steady increase in downloads, starting at roughly 1.5K in early July and reaching a high of 5.3K in late September. Weekly active users grew from approximately 10K to a peak of about 14.6K in the same period.

These insights, derived from Sensor Tower data, provide a snapshot of the dynamic trends in the Bulgarian apparel app market. For more detailed analyses and insights, visit Sensor Tower.