Leading Brands in U.S. Travel & Tourism: Q2 2024 Analysis

Introduction

In the dynamic Travel & Tourism category, several brands have established a significant digital presence across the United States. This article delves into the performance of three leading brands—Google Maps, Expedia, and Ride with Uber—analyzing their trends from Q1 to Q2 2024. Sensor Tower's comprehensive data provides an unparalleled view into these brands' cross-platform user behavior, leveraging Web Insights, App Performance Insights, and Pathmatics.

Google Maps

Google Maps, accessible via maps.google.com and the Google Maps app, continues to be a staple in navigation.

• Audience Trends: The website saw a steady increase in visits, rising from approximately 1.8M in February to over 2.6M by June. The monthly true audience remained consistently above 210M, with the app dominating over web-only visitors.

• App Engagement: Monthly active users of the app grew from about 210M in January to over 213M by June, reflecting strong mobile engagement.

• Ad Spend & Channels: Minimal monthly advertising spend was recorded, with a brief spike in March on Instagram, generating around 26K impressions.

Expedia

Expedia's digital footprint spans expedia.com and the Expedia: Hotels, Flights, Cars app.

• Audience Trends: The website experienced a substantial rise in visits, peaking at around 358M in June. The monthly true audience exceeded 37M, with web-only visitors forming the majority.

• App Engagement: App usage increased significantly, with monthly active users climbing from about 10M in January to over 12M in June.

• Ad Spend & Channels: Expedia's advertising efforts were robust, with monthly spend peaking over $35M in May. YouTube and OTT channels were prominent, delivering billions of impressions.

Ride with Uber

Ride with Uber, available at uber.com and the Uber - Request a ride app, remains a key player in transportation.

• Audience Trends: Website visits were stable, averaging around 31M monthly. The monthly true audience grew steadily, exceeding 44M by June, with app-only visitors dominating.

• App Engagement: The app saw a notable increase in active users, rising from about 37M in January to over 41M in June.

• Ad Spend & Channels: Uber's monthly ad spend surged in Q2, reaching over $6.9M in June, with significant impressions across Snapchat and TikTok.

Conclusion

The Travel & Tourism sector continues to thrive, with Google Maps, Expedia, and Ride with Uber leading the charge. Sensor Tower's unique data offerings provide invaluable insights into these brands' cross-platform dynamics, highlighting the critical role of mobile engagement and strategic advertising in driving growth. With our comprehensive tools, decision-makers can leverage these insights for strategic advantage. For more detailed data and analytics, explore our Web Insights, App Performance Insights, and Pathmatics.