Q2 2024 Performance Overview: Leading Brands in Business & Industrials

In the dynamic landscape of the Business & Industrials category, UPS, FedEx, and Paylocity emerged as leaders in Q2 2024, showcasing substantial digital footprints. Leveraging Sensor Tower's comprehensive data, this article delves into the performance and trends of these prominent brands across their websites and apps.

UPS

Digital Presence: UPS is renowned for its expansive logistics network, and it maintains a robust online presence with its websites, theupsstore.com and ups.com, alongside the UPS app.

• Audience Trends:

  • ups.com saw a slight decline in visits from 369M in January to 319M in June, with consistent engagement at around 7 visits per unique visitor.

  • theupsstore.com remained stable, with visits hovering around 16M monthly.

  • The true audience across platforms remained above 41M monthly, with web-only visitors dominating.

• App Engagement:

  • The UPS app experienced stable monthly active users, maintaining around 2.8M.

• Ad Spend & Channels:

  • Monthly ad spend peaked in April at over $2.8M, with significant impressions through OTT and social media platforms like Facebook and Instagram.

FedEx

Digital Presence: FedEx, a leader in global shipping solutions, concentrates its digital efforts on fedex.com and the FedEx Mobile app.

• Audience Trends:

  • Visits to fedex.com fluctuated, peaking at 230M in January and settling around 196M by June.

  • The monthly true audience consistently exceeded 23M, with web channels leading.

• App Engagement:

  • The FedEx Mobile app saw a slight decrease in monthly active users, stabilizing around 1.8M by June.

• Ad Spend & Channels:

  • Monthly ad spend decreased significantly from February’s peak of over $1.8M to about $74K in June, with desktop video and OTT as primary channels.

Paylocity

Digital Presence: Paylocity, known for its innovative HR and payroll solutions, focuses its digital activities on paylocity.com and the Paylocity app.

• Audience Trends:

  • Visits to paylocity.com remained strong, with over 62M monthly visits.

  • A monthly true audience of over 5.5M was maintained, with a balance between app and web users.

• App Engagement:

  • The Paylocity app had a steady monthly active user base, peaking at 3M in April before a slight decline.

• Ad Spend & Channels:

  • Monthly ad spend grew to over $400K in June, with LinkedIn and YouTube as key channels.

Conclusion

In Q2 2024, UPS, FedEx, and Paylocity demonstrated robust digital strategies, as evidenced by Sensor Tower's data insights. Sensor Tower's unique cross-referencing capabilities across web, app, and advertising platforms provide unparalleled insights into user behavior, crucial for understanding market dynamics in the Business & Industrials category.

For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.