Top 5 Utilities Apps on Unified Platform in New Zealand - Q2 2024

In Q2 2024, the performance of New Zealand's top 5 utilities apps on a unified platform showcased interesting trends in downloads, revenue, and active users. Here’s a detailed look at how these apps fared:

NordVPN: VPN Fast & Secure experienced a notable increase in weekly revenue, starting at around $4.7K in early April and peaking at $6.7K in mid-June. Weekly downloads for the app showed a consistent rise, reaching 1.6K by the last week of June. Active users steadily grew from approximately 7K in the first week of April to nearly 7.8K at the end of June.

Cleanup: Phone Storage Cleaner saw a steady weekly revenue in the range of $2.4K to $3.6K throughout the quarter, with a peak of $3.6K in early June. The app's downloads increased significantly in late June, reaching 787. Active users also saw growth, rising from 474 in early April to 648 by the end of the quarter.

TV Cast for Chromecast ! demonstrated a varied revenue trend, peaking at $3K in mid-June. Weekly downloads fluctuated, with the highest count at 1.8K in mid-April and the lowest at 1.2K in early June. Active users remained relatively stable, averaging around 1.8K throughout the quarter.

QR, Barcode Scanner for iPhone saw a peak in revenue at $1.8K in early June, with downloads peaking at 366 in late April. Active users showed a declining trend, dropping from 668 in early April to 531 by the end of June.

Cleaner Guru: Cleaning App had a revenue peak of $1.5K in mid-June. Weekly downloads saw a significant drop in May but recovered to 301 by the end of June. Active users also fluctuated, peaking at 557 in mid-June before falling to 418 by the end of the quarter.

These insights are based on data from Sensor Tower, where you can find more in-depth analysis and trends.