AI Insights · Timothy · July 2024
Top 5 Shopping Apps Performance in South Africa Q2 2024
Discover the performance trends of the top 5 shopping apps on a unified platform in South Africa during the second quarter of 2024.
The second quarter of 2024 has been an eventful period for the top shopping apps in South Africa. The following analysis provides an overview of the performance trends for Temu: Shop Like a Billionaire, SHEIN-Shopping Online, Takealot – Online Shopping App, Amazon Shopping, and bash.
Temu: Shop Like a Billionaire saw significant fluctuations in its weekly downloads, starting strong with over 437K downloads in early April and peaking at approximately 540K by the week of April 22. However, by the end of June, downloads had decreased to around 149K. The app maintained a high number of weekly active users, reaching nearly 940K by the end of April and stabilizing around 863K by the end of June.
SHEIN-Shopping Online experienced a steady performance in weekly downloads, beginning with around 149K in early April and gradually decreasing to about 75K by the end of June. Despite the decline in downloads, its weekly active users remained robust, with numbers fluctuating between 1.15M and 1.18M throughout the quarter.
Takealot – Online Shopping App had a relatively stable download rate, starting at around 42K in early April and experiencing a steady climb to over 57K by mid-June. The app's weekly active users also showed consistent engagement, maintaining figures around 550K to 580K throughout the quarter.
Amazon Shopping displayed an interesting trend in weekly downloads, with a notable spike to 119K during the first week of May, followed by a more stable pattern hovering between 42K and 59K. The app's weekly active users saw significant growth, particularly in early May, reaching over 620K and stabilizing around 500K by the end of June. Weekly revenue remained constant at $32 throughout the quarter.
bash showed a gradual increase in weekly downloads, starting at about 34K in early April and peaking at nearly 40K by mid-June. Active user engagement was strong, with weekly active users growing from around 379K in early April to approximately 442K by the end of June.
This data, sourced from Sensor Tower, provides valuable insights into the shopping app market in South Africa. For more detailed analytics and trends, visit Sensor Tower.
