Top 5 Shopping Apps Performance in Uruguay, Q2 2024

In Q2 2024, the top shopping applications in Uruguay demonstrated varied performance across downloads and weekly active users, according to Sensor Tower data. Below is an analysis of the key trends for Temu: Shop Like a Billionaire, Mercado Libre: Compras Online, Tiendamia, SHEIN - Shopping Online, and Alibaba.com.

Temu: Shop Like a Billionaire experienced a significant rise in downloads, starting from 1K in early April and peaking at 27K in mid-June, before settling at 15K by the end of the quarter. Weekly active users followed a similar upward trajectory, climbing from 5.8K in early April to a high of 58K in mid-June, ending the quarter at 49K.

Mercado Libre: Compras Online maintained a consistent performance with downloads ranging from 7.5K to 10K throughout the quarter. Weekly active users remained robust, fluctuating slightly but staying around the 370K to 390K mark.

Tiendamia saw moderate growth in downloads, starting at 3.2K in early April and reaching 5K in early June, before slightly dipping to 3.4K by the end of June. Weekly active users showed a steady increase from 18.6K to 22.6K, with a slight decline to 20.4K in the final week of the quarter.

SHEIN - Shopping Online also showed stable performance in downloads, ranging from 3.3K to 4.2K. Weekly active users grew from 59K to 64K, ending the quarter at 62K.

Alibaba.com had a consistent download rate between 3.2K and 4K. Weekly active users varied from 68K to 74K, ending the quarter at 70K.

For further insights and detailed data, visit Sensor Tower.