Q2 2024 Shopping App Trends on Unified Platforms in the US

In the second quarter of 2024, the shopping app landscape saw varied trends among the top contenders on unified platforms in the US. Here, we break down the performance of the top 5 shopping apps based on downloads and weekly active users, as reported by Sensor Tower.

Temu: Shop Like a Billionaire led the pack with a consistent uptick in downloads, starting the quarter at approximately 6.9K and closing with a strong 7.7K. Weekly active users mirrored this positive trend, beginning at 62K and reaching nearly 76K by the end of Q2.

Next in line, SHEIN - Shopping Online maintained steady download numbers throughout the quarter, with a high point of 3.3K in early May. Weekly active users for SHEIN fluctuated slightly but ended the quarter with a healthy 48K active users, showing a stable consumer base.

Not to be overlooked, Lidl Plus experienced a mixed bag in terms of downloads, peaking at 3.1K in early May but seeing a dip to 2K by late June. Weekly active users remained robust, however, with a high of nearly 90K in late April, though it experienced a slight decrease to 80K by the quarter's close.

The Müller app showed variability in its downloads, with a noteworthy peak at 2.8K in early June. Weekly active user counts for Müller showcased a resilient engagement, climbing from 14.3K to over 15.7K in the same week, then settling around 14.4K towards the quarter's end.

Lastly, ABOUT YOU Online Fashion Shop saw its downloads peak at 2.6K in late April, with a gradual decline to just over 1K by the end of June. Weekly active users reflected a similar pattern, starting at 14K and witnessing a dip to approximately 11.5K in the final weeks of Q2.

For more detailed insights and analysis on the performance of these and other applications, Sensor Tower provides in-depth data and metrics to help understand the dynamics of app market trends.