Top 5 Shopping Apps in Sweden for Q2 2024

During the second quarter of 2024, the top 5 shopping apps in Sweden exhibited diverse performance trends across downloads, active users, and revenue. Here’s a closer look at how each app fared based on Sensor Tower data.

Temu: Shop Like a Billionaire saw a notable fluctuation in downloads, peaking at approximately 50K in the week of April 29 and dipping to around 25K by mid-June. The app maintained high weekly active users, starting at 617K in early April and ending at 660K in late June, despite a slight dip in mid-May.

SHEIN - Shopping Online demonstrated a steady download trend, with figures ranging from 10K to 15K weekly. The active user base hovered around 552K at the beginning of April, slightly dropping to approximately 567K by the end of June, indicating stable user engagement throughout the quarter.

Lidl Plus experienced a gradual decline in downloads, starting at 13.6K in early April and decreasing to about 7.7K by the end of June. However, active users remained relatively stable, fluctuating around 178K to 182K throughout the quarter, showcasing consistent user interaction with the app.

Willy:s had variable download numbers, peaking at 10.7K in mid-May and falling to approximately 5.7K in mid-June. The app's active user count started at 41K in early April, saw a slight dip in May, and ended at around 38K in late June, reflecting a steady user base despite the download variations.

IKEA showed a consistent performance in downloads, starting at 8.2K in early April, dipping to 3.9K in mid-May, and rising again to 8.9K by late June. Weekly active users started at 47K and maintained a steady range, ending at approximately 45K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.