Top 5 Shopping Apps in New Zealand: Q2 2024 Performance

In the second quarter of 2024, the top five shopping apps in New Zealand demonstrated varying performance trends across key metrics such as weekly downloads and active users. Here’s a closer look at how each app fared:

Temu: Shop Like a Billionaire saw a dynamic trend in weekly downloads, starting strong with 31K in early April and fluctuating throughout the quarter to end at 32K in late June. Active users for the app showed a consistent upward trajectory, growing from approximately 330K at the start of the quarter to nearly 392K by the end.

Everyday Rewards experienced a decline in weekly downloads, beginning with 21K in the first week of April and dipping to around 15K by the last week of June. However, the app's weekly active users steadily increased, starting from 60K and reaching close to 90K by the end of the quarter.

SHEIN - Shopping Online had relatively stable weekly downloads, with numbers hovering around 7K to 8K throughout the quarter. Active users showed a slight downward trend, starting at 110K in early April and ending at approximately 107K by the end of June.

MILKRUN saw an increase in weekly downloads, starting at around 7.5K in early April and peaking at 11.5K in mid-June before settling at 7.3K by the end of the month. Active users also grew steadily, beginning at 9K and reaching over 13.5K towards the end of the quarter.

Afterpay: Shop Smarter maintained a consistent weekly download range between 5K and 6K. The active user base remained stable throughout the quarter, starting at around 93K and ending slightly higher at 98K.

These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends.