AI Insights · Timothy · July 2024
Top 5 Shopping Apps Performance in Kenya Q2 2024
Discover the performance trends of the top 5 shopping apps in Kenya during Q2 2024, including downloads, active users, and revenue data, as reported by Sensor Tower.
In the second quarter of 2024, the top 5 shopping applications in Kenya demonstrated varied performance trends across downloads and active users. The data, sourced from Sensor Tower, reveals insights into the dynamics of the shopping app market in this region.
JUMIA Online Shopping saw a fluctuating download trend, starting with 50.2K downloads in the first week of April and experiencing a dip to 23.4K mid-April. However, downloads surged towards the end of the quarter, peaking at 34.7K in the last week of June. Weekly active users remained relatively stable, with minor fluctuations, beginning at approximately 218K and ending the quarter at around 240K.
Alibaba.com - B2B marketplace experienced a decrease in downloads from 46.3K in early April to a low of 18.3K mid-May. A recovery was noted towards the end of June, with downloads rising to 28.7K. Active users showed a similar pattern, starting at 657K and dipping to around 570K mid-quarter before climbing back to approximately 645K.
Kilimall - Affordable Shopping maintained a more consistent download rate, starting at 12.4K and ending at 16.6K. Active users also showed stability, ranging from 140K to 156K throughout the quarter, indicating a steady user base.
Jiji Kenya: Buy & Sell Online had a relatively stable download trend with minor fluctuations, starting at 10.4K and ending at 10.7K. Active users started at approximately 83.6K and saw a slight decline to 72.6K by the end of June.
Copia App experienced a significant drop in downloads, starting at 48.3K in the first week of April and plummeting to just 55 by mid-June. Active users followed a similar trend, starting at 177K and decreasing to around 130K by the end of the quarter.
For more detailed insights and data on these applications, visit Sensor Tower.
