AI Insights · Timothy · July 2024
Top 5 Shopping Apps Performance in Italy in Q2 2024
Discover how the top 5 shopping apps performed in Italy during Q2 2024, with insights on downloads, active users, and trends.
During the second quarter of 2024, Italy's top five shopping apps on a unified platform demonstrated varied performance metrics, reflecting their popularity and user engagement.
Temu: Shop Like a Billionaire had a remarkable quarter with weekly downloads consistently above 100K. Downloads peaked at approximately 172K in the final week of April. The app also saw a steady increase in weekly active users, reaching around 3.3M by the end of June.
SHEIN - Shopping Online experienced a fluctuating download trend, starting at 136K in the first week of April and ending the quarter at around 102K. Active users hovered around the 6.7M mark, with slight variations throughout the quarter.
Eurospin maintained a solid performance, with downloads peaking at 73K in late April. Despite a drop in downloads towards the end of the quarter, the app's active users remained steady, averaging around 320K.
SEPHORA - Maquillage, Parfum saw a significant drop in weekly downloads from 96K in early April to around 27K by mid-June. Active users also showed a declining trend, starting at 174K and ending the quarter at approximately 144K.
Vinted: Sell vintage clothes had a stable performance in terms of downloads, averaging around 55K weekly, with a slight decrease towards the end of the quarter. Active users remained consistent, fluctuating around the 1.2M mark.
These insights come from Sensor Tower, where more detailed data and analysis can be found.
