Top 5 Shopping Apps in Ghana for Q2 2024: Performance Analysis

In the second quarter of 2024, the top 5 shopping apps in Ghana showcased notable trends in downloads and active users, as revealed by Sensor Tower data.

Alibaba.com - B2B marketplace experienced a consistent rise in weekly downloads, starting at approximately 16.9K in early April and peaking at around 29.9K by mid-June. Active users remained stable, fluctuating slightly but generally maintaining a range between 460K and 500K. The highest active user count was recorded in early June at approximately 497.3K.

JUMIA Online Shopping saw a slight decrease in weekly downloads, starting at about 15.1K in early April and dropping to around 11.5K by the end of June. Similarly, active users showed a downward trend, moving from approximately 207.5K to 166K over the quarter.

TospinoMall had a volatile quarter with weekly downloads peaking at around 13.9K in early June, after an initial low of 568 in early April. However, the downloads declined sharply towards the end of June, falling to approximately 3.3K.

Mega Turn showed irregular download trends with significant peaks and troughs. Downloads started strong at approximately 19.2K in early April, dipped to around 2.7K in early May, and fluctuated through the quarter.

SHEIN-Shopping Online experienced a decline in weekly downloads, starting at about 11.7K in early April and dropping to around 4.4K by the end of June. Active users saw a slight decline from approximately 60.3K to 51.5K over the same period.

For more detailed insights and data, visit Sensor Tower.