Top 5 Shopping Apps Performance in Europe Q2 2024

The second quarter of 2024 saw notable activity among the top shopping apps in Europe. Here's a closer look at the performance of Temu: Shop Like a Billionaire, SHEIN - Shopping Online, Lidl Plus, AliExpress - Shopping App, and WILDBERRIES.

Temu: Shop Like a Billionaire had a remarkable increase in downloads, starting from 2.1M in early April and peaking at approximately 2.8M by the end of June. Weekly active users also saw a steady rise, beginning at 27M and reaching 31.8M by the end of the quarter.

SHEIN - Shopping Online experienced a decline in downloads from 1.4M to around 1M over the quarter. Active users fluctuated slightly but remained strong, with a peak of 30.6M in late May.

Lidl Plus saw a consistent number of downloads, averaging around 550K per week. Weekly active users showed a positive trend, increasing from 12.1M to 12.7M throughout the quarter.

AliExpress - Shopping App had a more variable download pattern, starting at 643K and dropping to around 611K by the end of June. Active users experienced slight fluctuations but generally stayed around the 19.4M mark.

Finally, WILDBERRIES had stable weekly active users, maintaining a level of around 51M. Downloads varied, with a high of 634K in late April and a low of 404K by the end of June.

These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower's platform.