AI Insights · Timothy · July 2024
Top 5 Shopping Apps Performance in Colombia, Q2 2024
In Q2 2024, the top five shopping apps in Colombia showed varied performance in weekly downloads and active users, with some apps experiencing significant growth.
During the second quarter of 2024, the top five shopping applications on a unified platform in Colombia displayed notable trends in weekly downloads and active user metrics. Data from Sensor Tower provides insight into the performance of these leading apps.
Temu: Shop Like a Billionaire experienced a significant increase in weekly downloads, starting at 621K in early April and reaching a peak of approximately 941K in early June. Active users followed a similar upward trend, growing from 801K to nearly 1.93M by the end of June.
SHEIN - Shopping Online also saw a substantial rise in weekly downloads, beginning the quarter with around 78K and peaking at about 594K in early June. Active users remained relatively stable but showed a gradual increase, starting at 1.23M and reaching approximately 1.39M by the end of the quarter.
Mercado Libre: Compras Online maintained steady performance in weekly downloads, fluctuating between 64K and 102K throughout the quarter. Active users showed minor variations, with a slight dip in April but stabilizing around 2.43M by the end of June.
AliExpress - Shopping App experienced a decline in weekly downloads, starting at 75K in early April and dropping to approximately 33K by the end of June. Active users reflected this trend, decreasing from 1.31M to about 1.05M over the same period.
Shopee CO: 9.9 Día de Compras showed relatively stable weekly downloads, ranging from 45K to 76K throughout the quarter. Active users saw a gradual decline from nearly 1.98M in early April to around 1.71M by the end of June.
These insights highlight the dynamic nature of the shopping app market in Colombia during Q2 2024. For more detailed analytics and trends, visit Sensor Tower.
