Top 5 Shopping Apps Performance in Belarus Q2 2024

In Q2 2024, the top 5 shopping apps in Belarus on a unified platform showcased diverse performance trends. Here’s a closer look at each app's metrics, including weekly downloads and active users.

Wildberries saw weekly downloads ranging from 22.3K to 36.5K. The app began the quarter with 36.5K downloads, experiencing fluctuations but maintaining a steady interest with 24.6K downloads in the last week of June. Weekly active users showed stability, starting at 745.7K and peaking at 782.1K at the end of May before closing the quarter at 767.8K.

OZON: товары, одежда, билеты exhibited weekly downloads between 12.8K and 25K. The app's downloads peaked at 25K in the week of April 22 and ended the quarter at 15.4K. Active users started at 198.9K, showing a slight decline mid-quarter but rebounding to 217.5K in mid-June before settling at 203.5K.

21vek.by experienced a varied download trend, starting at 11K, peaking at 23.9K in mid-April, and closing at 13.1K. Active users demonstrated a fluctuating pattern, beginning at 48.4K, peaking at 58.3K mid-quarter, and ending with 55.8K in the final week of June.

Куфар: товары, квартиры, авто had a stable download rate, starting at 10K and reaching a high of 14.4K at the end of April, then stabilizing around 9K in the last week of June. Active users showed a gradual increase from 410.4K to 431.1K, indicating consistent user engagement.

Джум displayed fluctuating download numbers, starting at 7.2K, dipping to 1.7K at the end of April, and then rising to 9K in mid-June, before closing at 4.5K. Active users increased from 35.1K to 43.3K by early June, before settling at 36.4K in the last week of June.

These insights were sourced from Sensor Tower, where more detailed analysis and additional insights are available.