Top 5 Shopping Applications in Bulgaria: Q2 2024 Performance

In the second quarter of 2024, the top shopping applications in Bulgaria exhibited noteworthy trends in weekly downloads and active users. This data, sourced from Sensor Tower, provides a comprehensive overview of the performance of these apps on a unified platform.

Temu: Shop Like a Billionaire exhibited a strong upward trend in weekly downloads, starting at approximately 27.6K in early April and reaching around 37.6K by the end of June. The app also saw a steady increase in weekly active users, growing from 109K to 140K throughout the quarter.

SHEIN - Shopping Online experienced a significant rise in weekly downloads, beginning at 10.9K and peaking at 27.4K in the last week of June. Weekly active users also increased, starting at 222K and reaching 286K by the end of the quarter.

Sinsay - moda i zakupy online saw fluctuations in weekly downloads, with a notable peak of approximately 16.2K in late May. The app's weekly active users followed a similar upward trend, growing from 52.5K in April to 75.2K by the end of June.

ABOUT YOU Outlet had a varied performance in weekly downloads, starting at 17.4K and declining to around 3.5K by the end of the quarter. Despite this, weekly active users remained relatively stable, with a slight increase from 19K in April to 17.2K in June.

Lidl Plus showed consistent weekly downloads, fluctuating between 6.2K to 10.3K throughout the quarter. Weekly active users remained stable, averaging around 76K from April to June.

For more detailed insights and data, please visit Sensor Tower.