AI Insights · Timothy · July 2024
Q2 2024 Shopping App Trends in the US: Sensor Tower Insights
Explore the performance of top shopping apps in the US during the second quarter of 2024, with a focus on downloads and user engagement. No revenue data as all apps reported zero earnings.
As we delve into the second quarter of 2024, Sensor Tower's data provides a clear view of the top shopping applications in the US market. Here's a snapshot of their performance on a unified platform, encompassing both iOS and Android insights.
Temu: Shop Like a Billionaire saw a gradual decline in downloads from 41K in the first week to 21K by the end of the quarter, while weekly active users (WAUs) fluctuated, ending with a peak of 407K.
SHEIN - Shopping Online also experienced a decrease in downloads, starting at around 19K and dipping to 8.9K. The WAUs presented a slight downtrend, starting at 157K and closing the quarter at 149K.
For Action, downloads saw a steep decline from 21.5K to 4.7K, with WAUs showing minor fluctuations, ending at 27K in the final week of Q2.
The Lidl Plus app downloads varied, with an initial 7.6K that decreased but later spiked to 8.9K in the second-to-last week, then dropped to 6K. WAUs remained stable with a slight increase from 294K to 309K by the quarter's end.
Lastly, Vinted: Sell vintage clothes showed an overall decline in downloads from 7.8K to 4K. WAUs saw a very slight decrease, maintaining around 103K throughout the quarter.
For more detailed insights and data, visit Sensor Tower, where you can find comprehensive analytics on app performance across various markets and platforms.
