AI Insights · Timothy · July 2024
Top 5 Shopping Apps in Africa Q2 2024: Performance Insights
Discover the performance trends of the top 5 shopping apps in Africa for Q2 2024, including weekly downloads, revenue, and active users, based on data from Sensor Tower.
The second quarter of 2024 witnessed intriguing trends for the top shopping apps in Africa. Here's a closer look at the performance of Temu: Shop Like a Billionaire, Alibaba.com, SHEIN - Shopping Online, Amazon Shopping, and Jumia Online Shopping.
Temu: Shop Like a Billionaire saw a dynamic quarter with weekly downloads peaking at around 581K in late April, before gradually declining to 224K by the end of June. Active users increased steadily from 888K to over 1.23M, indicating strong user engagement throughout the quarter.
Alibaba.com maintained a consistent download range, with numbers fluctuating between 197K and 252K. Active users showcased robust engagement, starting at 4.02M and rising to 4.17M by the quarter's end.
SHEIN - Shopping Online experienced moderate download activity, peaking at 277K downloads in late April and ending at 163K in late June. Active users remained strong, averaging around 2.16M, despite slight fluctuations.
Amazon Shopping demonstrated significant download growth, starting at 122K and reaching a peak of 230K in early May. Revenue trends showed a steady increase, culminating at $2.6K in the final week of June. Active users showed resilience, increasing from 2.81M to 2.75M.
Jumia Online Shopping had a stable download trend with a notable peak at 165K in mid-June. Active users started at 1.75M, showing a positive trend and ending the quarter at 1.88M, reflecting steady user growth.
These insights are brought to you by Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
