Top 5 News Apps Performance on Unified Platform in Nigeria Q2 2024

In the second quarter of 2024, the top 5 news applications in Nigeria showed varied performance in terms of weekly downloads, revenue, and active users. Below is a detailed overview of each app's performance data, sourced from Sensor Tower.

X experienced notable fluctuations in its metrics. Weekly revenue peaked at approximately $10.5K in late April but saw a dip to around $5.0K by late May before recovering to around $9.1K by the end of June. Weekly downloads hit a high of 212K in mid-May and settled at around 111K by the end of the quarter. The app consistently maintained over 2.4M weekly active users, peaking at 2.7M in mid-June.

Bloomberg: Business News Daily had modest but steady metrics. Weekly revenue ranged between $91 and $249, with a slight increase in the last week of June. Downloads remained relatively stable, fluctuating between 273 and 494 weekly. Active users showed a gradual increase, reaching 2.7K by mid-June.

The Economist - News, Podcasts showed a mixed performance. Weekly revenue ranged from $35 to $232, with a peak in early May. Downloads were stable, ranging from 86 to 178 weekly. Active users peaked at 817 in early May and remained around 798 by the end of June.

Medium: Read & Write Stories showed significant activity. Weekly revenue ranged from $123 to $212, with consistent performance throughout the quarter. Downloads saw a significant peak of nearly 24K in mid-May before stabilizing at around 2.7K by late June. Active users peaked at 34.6K in mid-May and settled around 15K by the end of the quarter.

财新-CaiXin had the least activity among the top 5. Revenue saw a notable peak of $501 in the last week of June. Downloads were minimal, peaking at 27 in early May. Active users showed a gradual increase, reaching 60 by the end of June.

For more detailed insights and trends, visit Sensor Tower.