Top 5 Lifestyle Apps in Romania Q2 2024: Unified Platform Performance

In the second quarter of 2024, the top 5 lifestyle applications in Romania showed varied performance metrics across downloads and weekly active users, as revealed by Sensor Tower data. Here’s a detailed look at each app's performance on a unified platform.

Pinterest saw consistent download numbers, peaking at around 18K in mid-April and maintaining a steady range between 16K and 18K throughout the quarter. The app's weekly active users hovered around 1.9M, with a slight peak reaching 1.95M in early June.

Glovo: Food Delivery and More experienced a noticeable upward trend in downloads, starting at approximately 10.8K at the beginning of April and peaking at around 14.8K by mid-April. The app maintained robust weekly active users, starting from 193K and peaking at 228K in mid-June.

MyEdenred showed fluctuating download numbers, starting strong with around 17.1K in early April but dropping to around 9K by mid-June. Weekly active users demonstrated a similar trend, beginning at 411K, peaking at 437K in early April, and ending the quarter at around 365K.

Coca-Cola: Play & Win Prizes had variable download rates, with a peak of 7.3K in mid-May and a low of 1.4K in early June. Its weekly active users saw a peak of 14.9K in early May, followed by a decline to around 7.6K in early June and a recovery to 11.4K by the end of the quarter.

H&M - we love fashion showed a consistent download pattern, peaking at 8.6K in early June. Weekly active users also demonstrated a steady trend, starting at 233K, experiencing slight fluctuations, and ending the quarter at approximately 233K.

These insights are based on Sensor Tower data. For more detailed analytics and insights, visit Sensor Tower.