Top 5 Lifestyle Apps in Nigeria in Q2 2024

The second quarter of 2024 has been an interesting period for lifestyle applications in Nigeria. Here’s an in-depth look at the performance of the top 5 apps in this category, based on data from Sensor Tower.

Pinterest maintained a consistent presence in the Nigerian market. Weekly downloads saw a slight fluctuation, starting at around 61K in early April and peaking at nearly 68K by mid-June. Active users hovered around the 880K mark throughout the quarter, showing minor variations but generally maintaining a steady user base.

WeMuslim: Athan, Qibla&Quran experienced a significant surge in downloads, particularly in May. Downloads jumped from about 635 in late April to over 52K by early May, with a peak of approximately 64K in mid-May. Active users followed a similar trend, rising dramatically from 2.8K in early April to over 90K by the end of June.

My Airtel showed varied performance in terms of downloads, beginning the quarter at around 50K and experiencing a decrease to about 17K by late May. However, there was a slight recovery towards the end of June, with downloads stabilizing around 21K. Active users remained relatively stable, fluctuating between 290K and 360K throughout the quarter.

Glovo: Food Delivery and More had a consistent download rate, starting at approximately 17.5K in early April and maintaining similar numbers throughout the quarter, peaking at around 19K in late June. Active users also showed steady growth, increasing from about 108K in early April to nearly 118K by the end of June.

Boost Earn: Fast Online Earn saw a remarkable increase in downloads, starting from just under 1K in early April and peaking at nearly 29K by early June. This app demonstrated significant growth potential within a short period.

For more detailed insights and analysis, visit Sensor Tower.