Top 5 Lifestyle Apps on Unified Platform in Kenya Q2 2024

In the second quarter of 2024, the top 5 lifestyle applications in Kenya showcased notable performance trends across downloads, revenue, and active users. Data from Sensor Tower reveals intriguing insights into how these apps fared on a unified platform, combining both iOS and Android metrics.

Tinder Dating App: Chat & Date experienced consistent weekly revenue, peaking at around $3.1K in late April. Weekly downloads varied, reaching a high of approximately 7.4K in mid-June, while active users fluctuated, starting at 66K in early April and closing at 71.6K by the end of June.

Bumble Dating App: Meet & Date saw a gradual decline in weekly revenue, dropping from $2K in early April to $1.6K by the end of June. However, downloads showed an upward trend, peaking at around 4.2K in mid-June. Active users remained relatively stable, averaging around 106K throughout the quarter.

OkCupid Dating: Date Singles maintained steady revenue, with a brief spike to $586 in late May. Downloads increased significantly, reaching over 6K in mid-June. Active users showed a positive trend, growing from 41.1K in early April to 50.4K by the end of June.

Muzz: Muslim Marriage & Social had relatively modest revenue, peaking at $340 in mid-April. Downloads remained stable, with a slight increase to 281 in late June. Active users hovered around 3.6K throughout the quarter.

AfroIntroductions: Afro Dating exhibited steady revenue, with a high of $487 in early May. Downloads peaked at over 8.1K in late April, while active users increased from 9.7K in early April to 10.9K by the end of June.

These insights, derived from Sensor Tower, highlight the dynamic nature of the lifestyle app market in Kenya. For more detailed analytics and trends, visit Sensor Tower.