AI Insights · Timothy · July 2024
Top 5 Finance Apps in Kenya Q2 2024 Performance
Explore the performance of the top finance apps in Kenya for Q2 2024, including trends in downloads, revenue, and active users.
The second quarter of 2024 saw significant activity in the finance app sector in Kenya. Here’s a detailed look at the performance of the top five finance applications, based on data from Sensor Tower.
M-PESA maintained a strong presence with weekly downloads starting at 180K in early April but later settling around 35K to 38K by the end of June. Weekly active users fluctuated between 3.8M and 4.0M, indicating consistent user engagement throughout the quarter.
LendPlus; Quick cash loans online in Kenya experienced a notable range in weekly downloads, peaking at 88.8K in the second week of April and stabilizing around 39K to 45K towards the end of June. The app had a steady base of active users, hovering between 425K and 487K throughout the quarter.
LOOP - Discover, Pay, Grow had a robust start with 144K downloads in the first week of April, but saw a decline to about 16K to 29K downloads per week by the end of June. Active users ranged from 256K to 338K, showing a slight increase in user engagement towards the end of the quarter.
Zenka Loan App - Kenya showed consistent weekly downloads, starting at 84K in early April and maintaining around 35K to 41K through June. Weekly active users ranged from 136K to 203K, indicating a stable user base.
Zash Loan-Get loan instantly saw weekly downloads begin at 84K in early April, with a gradual decline to around 30K to 34K by the end of June. Active users remained relatively stable, ranging from 145K to 213K throughout the quarter.
For more detailed insights and analytics, visit Sensor Tower.
