Top 5 Finance Apps in Guatemala Q2 2024 Performance

During the second quarter of 2024, the finance app market in Guatemala saw notable activity, with significant performance metrics across the top 5 finance applications. Here's a breakdown of their performance based on data from Sensor Tower.

BANRURAL had a stable presence in the market. Weekly downloads fluctuated slightly but remained strong, starting at 16.9K in early April and peaking at 16.3K by the end of June. Active users showed a consistent upward trend, beginning at 275K and increasing to 284K by the end of the quarter.

Billetera Tigo Money Guatemala experienced varied download metrics. Weekly downloads peaked at 14.6K in late April but saw a decline to 9.5K by the end of June. Active users, however, demonstrated growth, starting at 72.8K and reaching a high of 92K in mid-June before settling at 85.4K.

Vana - Tu crédito fácil y rápido maintained consistent download numbers, with weekly downloads hovering around 10K to 12K. Active users remained stable throughout the quarter, starting at 119K and ending at 120K, indicating steady user engagement.

Bi en Línea saw a slight variation in weekly downloads, starting at 10.5K and ending at 9.9K. The app had a strong active user base, which grew from 327K in early April to 361K by the end of June, showcasing a robust increase in user engagement.

Zigi: Cobra fácil tus remesas had more fluctuating download numbers, beginning at 10.2K and decreasing to 6.7K by the end of the quarter. Active users, however, showed a positive trend, with numbers rising from 19.5K to 23.6K by late June.

These insights demonstrate the dynamic nature of the finance app market in Guatemala. For more detailed analytics and trends, visit Sensor Tower.