Top 5 Finance Apps in Central America Q2 2024 Performance

In Q2 2024, the top finance apps in Central America showcased diverse performance trends in terms of weekly downloads and active users. Here’s a closer look at the performance of BBVA México, Nubank: Conta, Cartão e mais, Mercado Pago: cuenta digital, DiDi Finanzas, and Banco Azteca.

BBVA México saw consistent weekly downloads, peaking at around 233K in the week of June 10. Weekly active users fluctuated slightly, starting at 9.8M in early April and ending at approximately 9.9M by the end of June.

Nubank: Conta, Cartão e mais maintained a stable download rate, with a slight peak of 169K in the second week of April. Active users showed a gradual increase, reaching around 3.4M by the end of the quarter.

Mercado Pago: cuenta digital experienced a peak in weekly downloads at 171K during mid-May. Weekly active users demonstrated a steady rise, ending the quarter at approximately 4.3M.

DiDi Finanzas saw a notable increase in weekly downloads, peaking at 153K in mid-June. Active users also saw a significant rise, starting at 1.5M in early April and reaching 1.9M by the end of June.

Finally, Banco Azteca had a steady increase in downloads, peaking at 137K in mid-June. Active users showed a significant growth, rising from 4.2M in early April to approximately 4.5M by the end of June.

For more detailed insights and data, visit Sensor Tower.